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Bestseller Brandbook

We created the 700-page brandbook for Bestseller, called 'The Spirit of Our Company.' The book is divided into chapters describing the company's history and the different brands. The book explains the identity programme of the entire organization, serving at the same time as tool for ensuring consistency in all of the Danish clothing giant's visual communication. 

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BACK OF THE BOOK

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FROM THE PRINT COMPANY

PRINTING PROCESS

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SPREAD FROM THE BOOK

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CREATIVE PROCESS

The brandbook – including shooting images around the world – took roughly a year to complete.

The brandbook – including shooting images around the world – took roughly a year to complete.

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SPREAD FROM THE BOOK

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SPREAD FROM THE BOOK

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SPREAD FROM THE BOOK

2015-07-07 18.20.00

FROM THE PRINTING COMPANY

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FROM BRANDE

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SPREAD FROM THE BOOK

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SPREAD FROM THE BOOK

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AARHUS HEADQUARTER

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SPREAD FROM THE BOOK

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SPREAD FROM THE BOOK

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When the brandbook was finished, the Bestseller headquarter in Aarhus held an release party, where the book was showcased.

The brandbook – including shooting images around the world – took roughly a year to complete.

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