Skærmbillede 2018-08-31 kl. 09.46.17

Bestseller Identity

We created the visual identity for danish clothing giant Bestseller. The identity is based on a typographic design, where the logo is secondary and the specially developed color scheme is of much greater importance, as is the image style created for publicity material, website and signage.

Skærmbillede 2018-08-31 kl. 10.18.45

SPECIFICATION OF THE 'R'

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brevpapir

STATIONARY

Skærmbillede 2018-09-04 kl. 17.08.22

BUSINESS CARDS

Skærmbillede 2018-08-31 kl. 10.20.56

'B', 'S' AND 'R'

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ANIMATION OF THE VISUAL IDENTITY

Skærmbillede 2018-08-31 kl. 10.25.43

FINAL LOGO

FINAL LOGO

We chose the typeface Adelle as the primary typeface. Adelle is a slab serif typeface conceived specifically for intensive editorial use, but its personality and flexibility make it a real multiple-purpose typeface.

We chose the typeface Adelle as the primary typeface. Adelle is a slab serif typeface conceived specifically for intensive editorial use, but its personality and flexibility make it a real multiple-purpose typeface.

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ADELLE TYPEFACE

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ADELLE TYPEFACE

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FROM THE BRANDBOOK

Skærmbillede 2018-08-31 kl. 10.15.40

RECEPTION AT AARHUS HEADQUARTER

Skærmbillede 2018-09-04 kl. 17.09.44

SIGNAGE

Skærmbillede 2018-08-31 kl. 10.16.02

AARHUS HEADQUARTER

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